Category Experience

Specialties:

* Brand Marketing
* Social Media Strategy
* Social Media Advertising
* Publicity, Influencer & Media Relations
* Social Media Listening & Community Management
* Employee Advocacy
* Campaign Planning & Execution
* Content Creation, Curation & Storytelling
* Digital Transformation, ITIL and Prince2 certified
* Analytics & Reporting
* Digital Project Management
* Web & Applications Development
* Vendor & Strategic Relationships
* Public Speaking
* Film & Video Production
* Emerging Media

Innovative b2b and iconic entertainment brands

Deb has over a decade of driving social media and digital content experiences by working with North American and global corporations. She works for a leading international healthcare brand. Previously, she ran social media marketing at a top worldwide shipping and e-commerce technology brand.

Before that - she was at one of the most prominent building materials brands and was recruited to run social media from the ground up (for which she won several awards from Graphic Design USA to the Academy of Interactive and Visual Arts).

Additionally, she exclusively pitched and booked media for a Spring Fashion preview for her client, Frederick’s of Hollywood; and booked numerous satellite media tours for upcoming album launches and tour announcements for Universal Music and Live Nation via Mark Haefeli Productions.

talents and Entrepreneurs

Deb enjoyed working with emerging entrepreneurs and small businesses from the get-go. She helped advance the careers of many with initial media relations and booking them on national and regional television news like NBC Philly.

Deb works with artists and creative talents. She worked with John Humphrey, drummer, of the multi-platinum rock band Seether and secured drumming magazine media placements for him. Additionally, she was a film publicist for the short film, The Fray, which is available on Amazon Prime. Currently, Deb is mentoring a recent Columbia University film graduate.

cause-Driven

Deb put two and two together, her love of entertainment and advocating for the environment. She joined Rock the Earth, a leading national environmental advocacy organization. Deb was the head of the PR and Communications committee and the film curator for the “Green Screens” at the Bonnaroo Music and Arts Festival. She secured top award-winning films and led Q&As with special guests, including Chasing Ice (Oscars nominated), GMO OMG, The Last Mountain, After the Spill, and The Human Experiment. She also wrote, produced, and directed 1st ever PSA marketing video featuring Michael Franti and Brett Dennen.