Deb is a strategic communications and digital leader with experience in B2B, entertainment, lifestyle, and consumer goods. Currently, she works for a leading global healthcare brand. Previously for e-commerce and technology; and building materials brands.
About
Deb Shufelt has over 20 years of shaping stories for global corporations, nonprofits, and entertainment properties. Throughout her career, she has worked in every media - from tv, film, music, pr, social media, digital, and advertising. Deb currently creates digital experiences for a global healthcare company in corporate communications. Previously, she championed social media for worldwide shipping and e-commerce logistics company and North America's most prominent building material brands, where she was recruited to run social media from the ground up. She started her career in TV news and film.
Communications & Digital Media
Deb has extensive experience across multiple categories and functions. She has worked directly with several North American and international corporations' communications, creative services, recruiting, sales, and marketing departments. She has worked independently with emerging entrepreneurs and small businesses, promoted artists and creative talents, and served on non-profits.
Musings
Based in NY, Deb has many creative outlets that foster her ability to tell impactful stories and bring creativity to her work. She is an avid photographer (@the_hudson_photographer), pasta maker, and interested in ethical and social responsibility in the digital space. Deb is interested in causes and has served several organizations, including the national environmental advocacy group Rock the Earth and Girls Inc.
She is also well-regarded as a public speaker. She has moderated film festival talks at Bonnaroo Music and Arts Festival, showcasing her expertise and insightful commentary. Moreover, she was a highly sought-after panelist on social media for a Sprinklr event.
Work Highlights
Deb Shufelt created a path for our company to build its social media presence and tell impactful stories.
— Will Smith
Deb’s Musings
As a creative person, Deb always engages in projects, writing, podcasts, speaking, and photography. Follow along with what she does in her spare time….